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Impact of color on website design

Web design needs to do several things at once, so it must look enchanting. It’s imperative to make sure that navigation of the website is clear. It must grab the attention of user at first glance and silently urge the user to do whatever actions the website owners has in mind.  A website design needs to have an ascendancy on people, and now more and more website designers are indulged in the “psychology of color” for designing their websites.

The psychology of color is very crucial for increasing your site’s web design. Using the right choice of colors can help you to put your customers in a state of mind that compels them to take the action in your favor. Some web development companies in Denver are providing best color combinations for web design. However the ultimate question remains unanswered: What color should I choose for the maximum impact? Or which color is right for my brand?  Keep reading this article to get all your questions answered.

color-theory-intro

Where Should I use colors?

You can color many areas of a website. The selection of colors should be done very carefully in order to catch the eye of your customers. The key areas you must be careful about are:

  • Borders
  • Pop-Ups
  • Background hues
  • Headlines
  • Buttons, especially for call to actions
  • Hero graphics or primary web banners

The selection of colors will be totally dependent on what type of audience you want to target.

Choosing the best color that suits you:

Every color generates a different emotion. You simply have to know how colors can be put to good use. You can take reference from the websites that have the same motive. You have likely looked at the sign-up page of Paypal and Facebook plenty of times. Ever wondered why both the websites feature the color blue? It’s not a mere coincidence, as per psychology, blue inspires trustworthiness.

Brightness and Contrast

Brightness plays a vital role in the success of your website. A general fact states that men prefer bright colors while women are keen of soft colors. Contrast is another important factor that affects the website’s readability. No one loves struggling to read the content displayed on your website. Overlapping your website’s content in extremely dull or bright colors is a strict NO.

Concluding Statement

Colors can create a very specific impression on your website. If a website’s color gives the wrong impression, it can result into enormous bounce rates. The color purple represents feminism in most countries; while in Brazil it is associated with death. Therefore you need to focus on all the aspects to get the perfect color combination that suits your website and is appealing to your customers.

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