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Impact of color on website design

A web design needs to do several things at once, so it must look enchanting. It’s imperative to make sure that navigation of the website is clear. It must grab the attention of user at first look and silently urge the user to do whatever actions the website owners have as goal of the website. As a website design needs to have ascendancy on people, more and more website designers are indulged in the “psychology of color” for designing their websites.

The psychology of color is very crucial for increasing your site’s web design. Using the right choice of colors can help you to put your customers in a state of mind that compels them to take the action in your favor. Some web development companies in Denver are providing best color combinations for web designs. However the ultimate question remains unanswered: What color should I choose for the maximum impact? Or which color is right for my brand?  Keep reading this article to get all your queries solved.


Where Should I use colors?

You can color a ton of areas in a website. The selection of colors should be done very carefully in order to catch the eyes of your customers. The key areas you must be careful about are:

  • Borders
  • Pop-Ups
  • Background hues
  • Headlines
  • Buttons, especially for call actions
  • Hero graphics or primary web banners

The selection of colors will be totally dependent on what type of audience you want to target.

Choosing the best color that suits you:

Every color generates a different emotion. You simply have to know, how colors can be put to good use. You can take reference from the websites that have same motive. You have likely looked at the sign-up page of Paypal and Facebook plenty of times. Ever wondered why both the websites feature blue color? It’s not a mere co-incidence, as per psychology blue color inspires trustworthiness.

Brightness and Contrast

Brightness plays a vital role in the triumph of your website. A general fact states that men prefer bright colors while women are keen of soft colors. Contrast is another important factor that affects the website’s readability. No one loves struggling to read the content displayed in your website. Overlapping your website’s content in extremely dull or bright colors is a strict NO.

Concluding Statement

Colors can create a very specific impression on your website. If a website’s color gives wrong impressions, it can result into gigantic bounce rates. Purple color represents feminism in most countries; while in Brazil it is associated with death. Therefore you need to focus on all the aspects of your customers to get the perfect color combination that suit your website and your customers fall in love with.

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